PERFORMANCE MARKETING & RECRUITING

FourBeasts
Technology

Data. Technology. Reach.
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Automated
Feeds & Campaigns

Data-Driven
Optimization in Real-Time

Scalable
Over all Channels

WHAT WE DO

Programmatic Feed Distribution

FourBeasts technology enables the automated, data-driven distribution of job and product feeds across multiple digital channels.

Our platform continuously analyzes the performance of individual feed entries and optimizes reach, budget allocation, and distribution in real time.
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Intelligent Feed Management

Distribution

Automated delivery of job or product ads across multiple channels

Priorization

Performance-based prioritization of individual feed entries

Personalization

Dynamic ads that automatically adapt content to audience and context

Targeting

Targeting of relevant audiences across different channels

Reach

Expansion of reach across various platforms

Feed Orchestration

Centralized, rule-based control and consolidation of all feed signals to ensure consistent distribution logic

The platform automatically distributes content from job or product feeds to relevant platforms and networks.

Data-Driven Optimization

The platform uses performance data to continuously improve campaigns. Possible applications include:
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Prioritization of jobs or products with high demand

Automatic adjustment of budgets and campaigns

Use of analytics and BI data for optimization

Use of analytics and BI data for optimization

Tracking & Tagging

The foundation for measurable performance. Effective campaign management requires a clean and reliable data foundation. We support companies in building tracking structures, implementing campaign tagging, and analyzing performance data across channels.

A clear tagging and tracking architecture ensures that campaigns and user interactions can be measured consistently and accurately.

  • Implementation of tracking setups for marketing and recruiting campaigns
    Structured tagging concepts for campaigns and ads
    Integration with web analytics tools and tracking systems
    Ensuring consistent data across different platforms

 

Tagging

We implement cookies and pixels from Meta, LinkedIn, Google, and other platforms to precisely measure and optimize campaigns, channels, and conversions.

  • GDPR-compliant integration of tracking cookies
  • Pixel setup for Meta, LinkedIn, Google, and additional platforms
  • Automated collection of campaign and conversion data
  • Foundation for performance analysis and data-driven optimization

Tracking

Consistent tracking enables clear attribution of campaigns, channels, and advertising assets.

  • UTM structures for campaigns
  • Clear attribution of channels, campaigns, and ads
  • Automated generation of tracking parameters
  • Structured performance analysis of individual campaigns

Reporting
& Attribution

Transparency across campaigns, channels, and performance is essential for efficient campaign management. Our technology centrally consolidates performance data from multiple campaigns and platforms.

This makes it possible to compare results, identify trends, and optimize campaigns more effectively.

Reporting

All relevant campaign and feed data is collected in a structured way and presented clearly.

  • Analysis of clicks, conversions, applications, or leads
  • Comparison of campaign and channel performance
  • Analysis of cost per application, lead, or conversion
  • Overview of reach, engagement, and campaign development

Attribution

Not every interaction with a campaign immediately leads to a conversion. Our technology helps identify which channels and campaigns actually contribute to results.

  • Attribution of conversions to campaigns and channels
  • Analysis of multiple touchpoints before conversion
  • Evaluation of platform-specific performance
  • Improved foundation for budget and campaign decisions

Ready for better results?